Therefore, metadata aids in making video much more accessible, especially in larger libraries.įor many, metadata is often associated with keywords, tags and descriptions. At that point it’s not just a bad user experience, but one that will prompt users to abandon it. Asking an end viewer to watch video after video because there is no better way to find an asset is daunting. This is vital for the end user experience as well. Video, however, is different as it’s a combination of images and audio that form the asset.Ĭonsequently, metadata adds much needed context to help people discover relevant videos. For example, a written article on its own can be search friendly by looking through the text in it. Unlike other mediums, it can be hard to find relevant content without metadata for videos.
One of the benefits of metadata is making assets more searchable. It can be visible to an end user, like a description, or invisible to them, like keywords. In relation to video, metadata is text related to an asset.
This article documents the new feature, along with covering the value of metadata as it relates to video content and its use cases. As a result, content owners can add fields with criteria such as “multiple choice” or a numeric value to be associated with video content. This acts as a video metadata editor for online content, allowing for a huge expansion of metadata fields. To expand on metadata’s growing use, IBM Watson Media has introduced a custom metadata feature. Metadata can take many forms, from listing a simple description to tying assets to individuals. It enables organizations to more efficiently classify content, using this information for structure, permissions or help develop unique experiences around content types. Metadata is a powerful supplement to video content.
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